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높아지는 비건 식품의 선호에 맞춰 오뚜기가 비건 전문 브랜드 ‘헬로베지(Hello Veggie)’로 ‘채소가득카레’와 ‘채소가득짜장’을 11일 런칭했다.
2022년 한국채식연합 기준으로 국내 채식인구는 약 150만~200만 명으로 추산된다. 전체 인구에 3~4%로, 채식주의자와 채식선호하는 소비자들까지 합하면 상당히 많아진다.
오뚜기는 이러한 트렌드에 맞춰 더욱더 간편하고 맛있는 비건식을 제공하기 위해 100% 비건 재료만을 사용하는 브랜드 헬로베지를 선보였다. 베지(Veggie)는 ‘채식주의자(Vegetarian)’와 ‘채소(Vegetable)’라는 뜻을 포괄하는 단어로, 건강한 식품산업을 선도하는 기업으로서 소비자들의 비건 라이프에 이바지하겠다는 오뚜기의 의지를 담았다.
이번 신제품 2종은 오뚜기 레토르트 카레·짜장 최초의 비건 인증 제품으로, 세계에서 가장 오래된 비건 단체인 영국 비건 소사이어티로부터 인증받았다. 이 제품은 육류 대신 8가지 자연 유래 원물을 듬뿍 넣어 담백하고 순한 맛과 풍부한 식감을 즐길 수 있다.
채소가득카레는 토마토와 양파를 베이스로 한 카레 소스를 사용해 산뜻하면서 달콤한 맛을 냈으며 △새송이버섯 △병아리콩 △물밤 △연근 △토마토 △샐러리 △양파 △당근 등을 넣어 다채로운 식감을 살렸다. 함께 출시한 채소가득짜장은 볶은 양파를 베이스로 하는 구수한 짜장 소스에 △표고버섯 △병아리콩 △완두콩 △물밤 △연근 △우엉 △감자 △양파 등 푸짐한 건더기가 조화롭게 어우러진다.
조리의 편의성을 높인 제품 패키지도 눈에 띈다. 2종 모두 전자레인지 조리가 가능한 스탠딩파우치 제품으로, 상단의 점선까지 개봉한 뒤 봉지째 세워 1분 30초간 데우면 된다.
오뚜기는 빠르게 확산하는 채식 문화에 발맞춰 신규 브랜드 헬로베지를 론칭하고 카레와 짜장을 비건 제품으로 출시하게 됐으며, 앞으로 헬로베지를 통해 채식을 지향하는 소비자들이 안심하고 즐길 수 있는 먹거리를 선보이며 브랜드 경쟁력을 키워나갈 것이라고 밝혔다.
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