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삼성전자 무선청소기 ‘제트’가 전년 대비 글로벌 매출이 50% 이상 성장했다.
제트는 먼지통을 스스로 비워주는 ‘청정스테이션’을 갖추고 2019년 첫 판매를 시작했다. 북미와 유럽에서도 ‘제트’를 출시하면서 전세계로 시장을 확대 왔다.
올해도 제트의 인기는 계속돼 북미에서는 올 1분기 매출이 전년 동기 대비 4배 이상 가파르게 상승했으며, 유럽에서도 전년 동기 대비 3배가량 성장하는 등 괄목할 만한 성과를 거뒀다.
특히 폴란드에서는 올 2월 삼성전자가 무선 스틱 청소기 시장에서 점유율 1위를 달성하기도 했다. 차별화된 제품력과 적극적인 소비자 경험 마케팅 시행, 철저한 공급망 관리 등을 통해 유럽의 전통 강자들을 제치고 경쟁력을 인정받았다.
올해는 제트의 인기에 힘입어 ‘일체형 청정스테이션’과 슬림하고 감각적인 비스포크 디자인을 적용해 호평받고 있는 ‘비스포크 제트’도 해외 시장에 본격 진출했다.
올 4월 북미·유럽·동남아 등을 시작으로 하반기에는 중남미·중동·서남아 지역까지 진출해 올해 안에 전 세계로 시장을 확대한다는 계획이다.
올해 비스포크 제트도 해외시장에 본격 출시하는데 ‘비스포크 슬림’과 함께 최근 독일의 국제 디자인 공모전인 ‘iF 디자인 어워드 2022(International Forum Design Award 2022)’를 수상하며 디자인 우수성을 인정받았다.
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