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오뚜기는 16일 서울 성동구 이탈리안 음식점 마리오네에서 ‘화덕 style 피자’ (화덕스타일피자)출시를 기념해 특별한 행사를 개최했다고 밝혔다.

이번 행사에서 오뚜기는 ‘페페로니디아볼라 피자’와 ‘트러플풍기 피자’ 신제품 2종을 현장에서 조리해 참석자들에게 제공하며 제품의 특장점을 알렸다.

새롭게 선보인 화덕 style 피자(화덕스타일피자)는 직화 오븐에 구워 도우의 쫄깃한 식감을 살렸으며, 화덕 특유의 불향과 깊은 풍미가 특징이다. 특히 잘 숙성된 도우를 고온에서 구워낼 때 생기는 ‘에어버블’은 피자의 고소한 맛을 한층 더해준다.

페페로니디아볼라 피자는 고소한 모짜렐라 치즈와 짭짤한 페페로니를 듬뿍 넣은 제품으로, 화끈한 스파이시 소스를 더해 매콤하면서 개운한 뒷맛을 자랑한다. 함께 선보인 트러플풍기 피자는 모짜렐라 치즈에 양송이·새송이버섯을 더해 풍부한 식감을 살렸으며, 진한 트러플 풍미의 부드러운 머쉬룸 소스가 어우러져 고급스러운 맛을 선사한다.

이 제품은 에어프라이어·전자레인지·오븐 등 가정 내 조리도구를 활용해 화덕 없이도 전문점 수준의 피자를 완성할 수 있으며, 취향에 따라 올리브 오일과 타바스코소스 등을 후첨해 즐겨도 좋다.

오뚜기는 코로나19 확산으로 내식 수요가 증가하고 가정 내 에어프라이어 보급률이 높아지면서 냉동 피자 시장이 점차 확대되고 있다며, 변화하는 소비자 니즈를 충족할 만한 새로운 유형의 제품이 필요하다고 판단해 독보적 기술력이 집약된 화덕 style 피자를 선보이게 됐다고 설명했다.

오뚜기는 토핑·도우 차별화에 주력하던 기존 시장에서 나아가 메뉴·품질 고급화를 통해 시장에 신선한 바람을 불러일으키겠다는 포부를 밝혔다.

온·오프라인 시장 리서치 기관 칸타(Kantar)에 따르면 올해 3월 기준 국내 냉동 피자 시장 규모는 1267억원으로, 2020년(966억원) 대비 약 31.1% 성장했다. 또 냉동 피자의 ‘프리미엄화’로 전문점 수준의 맛과 품질을 내세운 제품이 인기를 끌면서 냉동 피자 평균 구매액은 2019년 1만5394원에서 지난해 1만8296원으로 약 18.9% 증가했다.

오뚜기는 이번에 선보인 화덕 style 피자가 메뉴의 다양화와 고급화를 추구하는 소비자 니즈를 적극적으로 반영해 집에서도 간편하게 화덕피자 특유의 풍미를 즐길 수 있도록 했다며, 국내 냉동 피자 시장의 선두 주자로서 시장의 흐름에 선제적으로 대응하기 위해 다양한 노력을 기울일 것이라고 밝혔다.

한편, 오뚜기는 2016년 국내 냉동 피자 시장에 진출한 이후 △떠먹는 컵 피자 △사각 피자 △UNO 피자 △크러스트 피자 등으로 라인업을 확대하며 시장 성장을 주도하고 있다.

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